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Monday, 23 May 2011

Principles Of Marketing

What is marketing? 

Marketing seeks to satisfy the needs of people (customers or the market) (creating a sense of usefulness or utility) through the exchange process. 
The Marketing Mix or the "4 P's" are: 
Product 
Price 
Promotion 
Place (or distribution) 
These are employed to satisfy a target market' or target demographic (the pool of potential customers).

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